When we talk about data strategy, we often focus on systems, governance, and business value. But there’s one element that frequently gets overlooked: incentives.
Here’s a hard truth from years spent in data-driven transformations—data strategies don’t fail because of technology. They fail because functions like Sales are focused on closing deals, not data quality; Operations teams have pressing deadlines and other priorities over data documentation; and executive leaders may not be looking at that new dashboard for decision-making.
Ovett & Co. understands this challenge well. We work closely with clients to bridge the gap between strategy and behaviour, helping leaders embed incentives that drive good data practices from the ground up. Lasting change only happens when data quality, documentation, and data-driven thinking become personally meaningful and rewarding for employees. It’s about transforming data culture by aligning it with individual motivations.
For example, instead of simply expecting team members to document data, we help organisations introduce meaningful incentives—like tying data accuracy to bonus metrics, linking data governance activities to professional development targets, or including data management in annual appraisals. Cleaning data could be incentivised by fast-tracking promotions, while updating records promptly could be recognised in performance reviews. Ovett & Co. also advises on making data-driven decision-making a central pillar of leadership evaluations, reinforcing its importance across all levels.
Too often, there’s an assumption that “if it’s good for the company, it will be good for individuals.” But this is a short-sighted view. Organisational change is deeper and more nuanced than that. At Ovett & Co., we help clients see that organisations work at three levels: company, team, and individual. Lasting transformation happens when these levels align—when the organisation’s goals are reinforced in team objectives and directly connected to personal growth. Miss that personal level, and you risk building a data strategy that’s theoretical rather than impactful.
So, ask yourself: “How does our data culture align with the daily work experience of our teams?” Ovett & Co. partners with clients to ensure that the answer is clear, tangible, and beneficial to each individual. When good data practices are a path to personal success, cultural change will follow naturally.
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